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DESIGN & ART DIRECTION
DESIGN & ART DIRECTION
To increase relevance of Revlon to a younger demographic, we concepted and shot three original Snap ads that showcase Revlon's Matte Metallic and Street Chic lip collections during Beautycon, a festival featuring new products, influencers and brands in the beauty sphere. Each ad spoke to our younger consumer through relatable visuals like swatches and beauty shots of the products. These ads played during the Beautycon Snapchat live story and user stories, driving awareness of these 2 product launches.
Client: Revlon
Agency: VaynerMedia
Role: Design / Animation